Duration: Development weeks Delivery 2 weeks. We will conduct a post-launch overview of the site and provide you with analytics to track the success. Monthly reporting is available for purchase within our ongoing digital retainer service. Plan An unexecuted plan is just an idea So we start the process by asking what digital marketing success looks like for you and your brand.
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Design After Presenting you with your customized plan. We'll create it. Measure We Measure the success of your website based on the project's initial goals. If you desire to make a. If you are human, leave this field blank.
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Coaching Sessions. As an example, you can conduct a search in double quotes for the following to see accounting sites designed by Yell:. Looking at these sites, you will see the same few designs customised for many different websites. There is a variation in colours and small text changes, but they are essentially the same site. Now, this is the real kicker. They build it, you pay for the build, but then you effectively rent it.
So, whilst your contract may expire after 12 months, if you want to move away then you need to build a new site. So, this is a non-contractual lock-in of sorts. Clever, in a nasty way to keep you tied to Yell marketing and in the Yell ecosystem. There is no good technical reason for this. This is an aggressive business tactic to make moving away from Yell difficult and is the primary reason why we would never recommend any business to use Yell for web design. So, we could say that the hosting is around 30 times more expensive than it should be.
Not a great start. Hosting is important. Your website needs to be fast and optimised for search. So, even this kind of world-class hosting that far exceeds what Yell delivers is only a fraction of the price. And, as your site is not portable, then you have no choice here as a consumer to move your site to more affordable or powerful hosting. Analytics is another problem area. And getting Google Analytics installed can be tough enough. And it is certainly not done by default. With one client we were working with, Yell support installed the wrong analytics code and it took us 3 months to get that resolved.
A five-minute job.
It is also difficult to set up any conversion tracking and there is no support for Google Tag Manager. The promise of digital marketing is that it is far easier to understand where your leads are coming from. Yet, the weak analytical environment means much of that is undermined. Given that Yell then tries to sell you PPC and other traffic and lead generation services, I fail to see how they can even do the job properly without solid analytics in place.
Support is woeful.
And in practice, getting support is a nightmare. Examples here include the three months it took to get Google Analytics installed and a client who had spent two years with the wrong phone number on their website. The last issue here is that once you have a Yell website you are more likely to use the other services on offer. These include sponsored listings on Yell. We have talked about some of these other services in previous posts Yell PPC , Yell Advertising , Yell Digital Marketing but they have the same general problems as the websites.
Aggressive sales, month contracts, lacklustre results. With no analytics, it was hard to tell what was or was not working. The breakdown was something like:.
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This was all pulled with the exception of the hosting and… nothing changed. Then, a far smaller budget was invested directly into Google Adwords PPC disclosure — with us managing. With half the budget we were able to generate many more leads. Spend less. Improve results.
A happy customer. If you want to work with an agency that really cares and has your best intentions at heart then drop us a line. So, there are at least nine key points why using Yell for your website design is not a great idea. In the best case scenario, it is an okay website that is overpriced. Worst case then we have a shoddy website that you rent but do not own, overpriced hosting, and duff analytics.
Yell have many reviews over on Trustpilot from clients. The below is a selection of comments taken from reviews posted — these are not cherry-picked and are all from reviews posted in the week prior to the writing of this article. There are many options for building a small business website. But only independent experts like ourselves can give you truly unbiased advice. And what is right for you will depend very much on your budget and objectives. For many small businesses , a well-built site using WordPress is the way to go. If budget is tight then a site on a cloud-based system like Wix can be a good option, although SEO and analytics are not as strong with this kind of system.
30 Minimal Business & Corporate Web Designs
It is important to remember that your website is a marketing tool. So, you should be looking to work with a web design company that understands small business marketing. And SEO , in particular, is important for small businesses to ensure visibility on search engines. Give us an overview of your situation and budget and we can give you some advice on the best way forward.
You can call our office on if you are in the UK or you can drop us a line via our contact page. No hard sell.
10 exciting web design trends you can’t hide from in 12222
No sales pitch. Just advice. And if we can help, we will. We have a comprehensive website planning guide that covers everything from choosing the right domain name to hosting your site. This is a really good way to ensure you understand all the moving parts and make an informed decision on your next site. Or simply drop a comment below this post and we will do whatever we can to help. If you need some advice give us a shout. We are only too happy to help.
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I certainly hope this has been helpful and hopefully helps you dodge a yellow bullet — and if you have any questions, get in touch , at Bowler Hat we are always happy to help! Ownership of the website belongs to Yell not the customer you are renting the website. If you stop making the monthly payments then you lose the website.
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Yell websites cannot be transferred. Hey Addy. I know.